AMB Invitations
AMB Invitations are Apple’s new brand-initiated entry point for Apple Messages for Business. For the first time, approved brands can proactively invite opted-in customers into trusted, rich messaging conversations, using Apple-managed consent, identity, and delivery.

Invitations extend Apple Messages for Business beyond purely customer-initiated flows, allowing brands to engage customers at the moment it matters, without relying on SMS, email, or app installs. Below are just some of our recommended AMB Invitation “Messaging Journeys”